Devon Jones — Fractional CEO & CMO | Seven Tree Media

The business works.
But only when you do.

I work with founders and operators to build the strategy, systems, and structure that let your business grow without you being the single point of failure in every decision.

20+
Years at the intersection
of strategy and execution
2
Ways to work together
based on where you are
$0
Wasted on full-time hires
before you actually need them

Trusted by these growing teams
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Who this is for

Good at what you do.
Buried in how to scale it.

You built this business on instinct, hustle, and your own ability to figure things out. That got you here. But now it needs more than that, and you are starting to feel the ceiling.

  • Revenue is growing but your workload is growing faster
  • You have a team but nothing moves without you approving it
  • You know what needs to happen but cannot find the time to make it happen
  • You have tried consultants or agencies and walked away with a deck and a bill
  • You are the CEO, the CMO, the strategist, and sometimes the intern

"I know exactly what we need to do. I just don't have the bandwidth to actually build it."

That is the most common thing I hear in a first conversation. Not confusion about direction. Not a bad product. Just a founder doing too many jobs at once who has not had someone to share the load with yet. That is the problem I solve.



The process

No long proposals.
No three-week discovery.

Most consulting engagements take longer to start than they do to produce results. This one does not work that way.

Step 01

Start with the free guide

Both guides give you immediate clarity on where your business is and what it needs right now. Read one before we talk so the conversation starts somewhere useful.

Step 02

Book a 30-minute call

Bring your numbers and your frustrations. I will tell you straight whether there is a fit, what working together looks like, and whether now is the right time.

Step 03

Build the right thing

Strategy, systems, or both depending on what your business actually needs. I work inside your business, not alongside it, and results show up fast.


Devon Jones
20+
Years in strategy
& execution
Who I am

Devon Jones

Fractional CEO & CMO  ·  Seven Tree Media  ·  Calgary, AB

I help founders who are pulled in too many directions build the systems and structure that bring their ideas to life. My work spans strategic planning, operational design, messaging, and creative execution.

I have taken companies from pre-product to credible go-to-market launch, built the pipelines and CRM systems that freed leadership to focus on high-level work, and created the brand foundations that opened conversations with investors and enterprise clients.

Leaders get their time back, teams move more intentionally, and growth becomes measurable.

Strategic planning Go-to-market Brand and messaging AI and automation CRM systems Operational design Content systems Sales enablement
Work with me

Selected impact

What this looks like
in practice.

Real work, real results. No invented numbers, no vague testimonials. Just a straight picture of what I build and what changes.

Took PentEdge from pre-product to launch as their fractional CMO. I built the messaging, brand identity, and go-to-market architecture that gave the founder credibility in investor and enterprise rooms. Preserved capital by replacing multiple early-stage hires.

Saved the NextGen Calls CEO hundreds of hours by building their sales pipelines, messaging frameworks, scripts, and CRM automation from scratch. Freed leadership to focus on high-level work instead of operational trial and error.

Built complete brand identities and public presences that elevated credibility across platforms and opened conversations that would not have happened without the positioning work.

Increased deal flow and outreach effectiveness by building automated CRM systems and refining market messaging so pipeline activity stopped depending on the founder being in every step.

Built content systems and thought leadership platforms that expanded reach, sparked new conversations, and created inbound opportunities for founders who had previously relied entirely on outbound hustle.


What clients say

Real founders. Real results.

From pre-product launches to complex growth challenges, here is what working together actually looks like.

Working with Devon and Seven Tree Media made the website process feel organized, supportive, and easy to move through. The website came together in a way that gave us a strong foundation, and Devon helped keep everything aligned as we prepared the brand updates, photos, labels, and next steps.
DR
Dami Rodrigo
Devon was patient, supportive, and genuinely committed to helping me get everything working properly. He explained each step clearly, stayed with me through technical issues, and made the process feel collaborative instead of overwhelming. I felt supported the entire time.
LS
Lee Sharma
Seven Tree Media helped take a very complex business and technology challenge and turn it into something clear, structured, and easy to communicate. What stood out most was Devon's ability to make technical concepts understandable for business decision makers.
LP
Lisa Pent
Working with Devon gave me the structure and clarity I was missing. He helped me take my ideas, my story, and my experience and shape them into something that could become a real keynote, a stronger brand, and a much clearer narrative.
SF
Samantha Fast
Devon quickly understood the scale, vision, and complexity of what we were building. The conversation felt productive because he was able to grasp the bigger picture and stay aligned with the direction of the project.
NH
Nick Huddy
Working with Devon helped me get clearer about what I actually needed for my business. I came in with a lot of moving pieces and Devon helped organize those ideas into a more practical path. He understood that I needed ongoing support, structure, and a system.
TG
Tera Gilbert
Devon understands how to create natural, engaging conversations around content, storytelling, and audience connection. He has a way of helping ideas feel more focused and easier to turn into something useful.
JB
J Ervin Bates
Devon helped bring structure to ideas that needed a clearer direction. The conversation made it easier to think through the message, the audience, and the next steps in a more practical way.
LJ
Linda James
Devon brought a thoughtful, strategic approach to the conversation and helped make the bigger vision feel easier to organize. He was able to listen, ask useful questions, and help shape the direction in a way that made the next steps feel more concrete.
DS
David Schmeikal
Devon helped create clarity around the business, the offer, and the way everything needed to be communicated. His approach was structured, direct, and useful.
RC
Richard L Canfield
Working with Devon helped turn a complicated opportunity into something much clearer, cleaner, and easier to execute. The work felt clean, practical, and focused, and it gave us a stronger foundation to move forward.
CM
Chad Martin
Devon helped bring organization and direction to a project with a lot of moving parts. His support made it easier to see how everything connected and what needed to happen next.
JC
Julie Chu
Devon helped me think through my goals, my schedule, and the bigger direction I wanted to move toward. The conversation helped me get clearer about what mattered and how to start building momentum.
NM
Nick McRynolds
Working with Devon and Seven Tree Media made the website process feel organized, supportive, and easy to move through. The website came together in a way that gave us a strong foundation, and Devon helped keep everything aligned as we prepared the brand updates, photos, labels, and next steps.
DR
Dami Rodrigo
Devon was patient, supportive, and genuinely committed to helping me get everything working properly. He explained each step clearly, stayed with me through technical issues, and made the process feel collaborative instead of overwhelming. I felt supported the entire time.
LS
Lee Sharma
Seven Tree Media helped take a very complex business and technology challenge and turn it into something clear, structured, and easy to communicate. What stood out most was Devon's ability to make technical concepts understandable for business decision makers.
LP
Lisa Pent
Working with Devon gave me the structure and clarity I was missing. He helped me take my ideas, my story, and my experience and shape them into something that could become a real keynote, a stronger brand, and a much clearer narrative.
SF
Samantha Fast
Devon quickly understood the scale, vision, and complexity of what we were building. The conversation felt productive because he was able to grasp the bigger picture and stay aligned with the direction of the project.
NH
Nick Huddy
Working with Devon helped me get clearer about what I actually needed for my business. I came in with a lot of moving pieces and Devon helped organize those ideas into a more practical path. He understood that I needed ongoing support, structure, and a system.
TG
Tera Gilbert
Devon understands how to create natural, engaging conversations around content, storytelling, and audience connection. He has a way of helping ideas feel more focused and easier to turn into something useful.
JB
J Ervin Bates
Devon helped bring structure to ideas that needed a clearer direction. The conversation made it easier to think through the message, the audience, and the next steps in a more practical way.
LJ
Linda James
Devon brought a thoughtful, strategic approach to the conversation and helped make the bigger vision feel easier to organize. He was able to listen, ask useful questions, and help shape the direction in a way that made the next steps feel more concrete.
DS
David Schmeikal
Devon helped create clarity around the business, the offer, and the way everything needed to be communicated. His approach was structured, direct, and useful.
RC
Richard L Canfield
Working with Devon helped turn a complicated opportunity into something much clearer, cleaner, and easier to execute. The work felt clean, practical, and focused, and it gave us a stronger foundation to move forward.
CM
Chad Martin
Devon helped bring organization and direction to a project with a lot of moving parts. His support made it easier to see how everything connected and what needed to happen next.
JC
Julie Chu
Devon helped me think through my goals, my schedule, and the bigger direction I wanted to move toward. The conversation helped me get clearer about what mattered and how to start building momentum.
NM
Nick McRynolds

Ready to move?

Not sure where to start?
The free guide will tell you.

Both are free and both take less than 15 minutes. They will give you a clearer picture of what your business actually needs right now than most paid engagements will.

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